Law firm marketing has become ubiquitous, with a lawyer billboard on every corner and lawyers promising to assist you in being a fast divorce or a big cash settlement during every commercial change. Because there is so much legal advertising going on, it is sometimes very difficult to get potential clients to sit down up and take notice. law firm marketing brisbane
Lawyers have a memorable challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or a very good new beverage, lawyer’s aren’t selling a way of life. Many of the lawyers who advertise offer aid to people who usually turn into interested in their services only when something has gone wrong, and for all you else, their ads will blend in the background.
Even when someone is seeking a lawyer, clients would have a hard time differentiating between one lawyer’s promise to “get justice” or “get results” and also the similar promise filmed by countless others, often all standing killing the same stock associated with law books in the generic law office so popular in legal ads.
Not so for the Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull Your hair out!” Below remarkable big shot of the lawyer with his bald head, and also the address for his website ‘MyBaldLawyer.com.”
What Makes The Bald Lawyer Ad Work
The Bald Lawyer ad works and stands out utilizing law firm marketing because it has evolved. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by allowing the attorney to poke fun at himself. yet routines this without undermining the law maybe the legal profession.
The billboard also stands out the way it attracts attention and because it gives someone a memorable star. That image is accompanied by a website directly related to it, which fixes itself in the viewer’s mind right along with the image, becoming to the point.
Clients who watch bald lawyer ad will take more notice of it- even if just for a few seconds out of curiosity- than they would certainly another lawyer craigslist ad. This can translate into the ad staying in their minds, consciously or subconsciously. In turn, when ought to a lawyer, may perhaps just be inclined to visit the website they remember from the billboard where the client can learn about the services the bald lawyer offers.
Creating Your Own Innovative Ad
Other attorneys that take their firm marketing efforts to the next level can take a page out of the bald lawyer’s book. The ad is an important reminder that innovation is key in successful legal marketing, and that through clients some in order to distinguish you away from competitors (preferably an eye-catching way), you can stand out through the rest.